Monday, March 23, 2009

Interview with the Marker, Facebook is not Enterprise ready

Translation of this articles content;

I know there are a few wrong quotes, they are being corrected.

Facebook Is Not for Enterprises

Arjan Radder, Social Software Sales Manager in IBM Europe, believes that a Social enterprise networks can have a crucial role in enhancing organizational efficiency.

By Or Herschauna

The first time Arjan Radder, who is responsible for social software sales in IBM Europe, heard that many IBM Israel employees have a Facebook profile he was surprised. “It’s very different for us in Holland,” said Radder who will attend and speak at the Internet convention: Com.Vention, organized by TheMarker on March 29.

A quick check indicates he is right. There aren’t any Dutch IBM employees in Facebook or, at least, not any employees who mentioned the name of the company for which they work. Radder quickly regains his composure. “It’s actually logical,” he says, “Facebook is very popular in Israel. In Holland, for example, most employees have a profile in LinkedIn network, a network with business links. People’s Facebook account in Holland is only for private use – family and friends.”

Radder’s role at IBM involves in leveraging the advantages of social networks in the enterprises.

“When web sites like LinkedIn, YouTube and Facebook started to become popular we understand that we at the IBM, have actually been doing something similar for over a decade. For example, we have a network of employee profiles called Blue Pages, which is almost identical to LinkedIn. It is no simple matter to make communications in an organization of almost 500,000 employees efficient. We are spread out over the entire world and engage in fields with a large amount of knowledge. It was simply a matter of necessity for us,” he explains. “We also have 80,000 blogs at the company, ad 12,000 communities,” he adds.

As part of its use of the advantages of the open social networks IBM recently incorporated Lotus Connect and Beehive in its organizational social networks product. Beehive expands the standard user profile in IBM software and makes it similar to the Facebook profile. Beehive allows surfers to upload pictures and events to the profile, and to add comments to the profiles of other users. Radder finds it easy to explain the significance of social applications in an enterprise like IBM.

“Once, when I searched the Internet for something, I’d do it through the regular search engines and receive, at least, hundreds of results. Now I get two results – the first is the results from the general search engines, like Google, and the second is a result from the links that IBM employees uploaded to IBM’s shared tag web site, which is similar to the Delicious social tag site. In most cases the second result is more relevant to my purposes,” he explains.

Saving Search Time

Radder notes that in house research IBM carried out indicated an increase of 50% in employees satisfaction with the search results. “Moreover – not only do I only get relevant results I can also examine the ratings that the company employees gave to the link and, at the click of button, I can start a chat with someone who has already looked for the concept,” he continues. “Can you imagine how much search time is saved in an organization the size of IBM,” he asks.

Radder presents the advantages offered to the enterprises by social software. “Take, for example, the immediate message programs – this is one the easiest business examples. It is very easy to show the tremendous saving which organizations can obtain using such software, in terms of the cost of telephone calls and storage space for emails,” he explains. Nonetheless, he does not recommend the popular programs in this field, such as Microsoft’s Messenger or Yahoo, Skype or Google Talk. “There are regulatory requirements for information storage. For example, organizational solutions for social networks contain the users’ immediate messages for a period of around three years, as part of the Sarbanes-Oxley Act (the law which requires public companies traded in the USA to report in-house company audits). We should thank our friends from Enron for this,” he adds jokingly.

“Until a few years ago organizations that wished to use social tools contacted the accepted Internet portals, simply because of the lack of alternatives. These tools, however, are simply not suitable for organizational needs,” he explains. The first and foremost reason for the lack suitability, according to Radder, relates to the inability to perform user identity verification in an appropriate manner in the open social networks, such as LinkedIn and Facebook. “Moreover,” he explains, “there is, of course, a major problem of security and compatibility with the regulations.”

Thursday, September 11, 2008

Great Prsesentation on Social Marketing

Next Generation Social Marketing

From: weinreich, 2 years ago

Using social media to promote health and social issues. From Nedra Weinreich's Social Marketing University.

SlideShare Link

Friday, September 05, 2008

Great Social Presentation

Next Generation Social Marketing

From: weinreich, 2 years ago

Using social media to promote health and social issues. From Nedra Weinreich's Social Marketing University.

SlideShare Link

Wednesday, July 09, 2008

Social Software and HR

Social Software & HR

From: arjanradder, 2 days ago

he presentation I delivered at the july 1 session with and ± 120 HR professionals.

SlideShare Link

Thursday, July 03, 2008

Collaborating in the Lotus Community

John Roling


Whether you’ve been reading my columns for the past couple of years, or you’ve happened here for the first time, chances are you use Lotus Notes. I always try to give you the best information I can, and much of that info comes directly from my interactions with the Lotus Notes user community.

The Lotus Notes community is made up of IBM employees, bloggers, administrators, developers, business partners, and some of the best minds in the business. So, I want to let you know where you can find this information and become part of the community yourself.


The first place to check out when looking for bloggers that focus on Lotus products is is a blog aggregator that checks nearly 300 blogs every 10 minutes and then posts the headlines. You can skim through what people are posting and clicking on a headline will take you to the blog in question.

The homepage

This is probably the best way to get started following Lotus-themed blogs. You can skim the headlines that interest you most, and when you find blogs you like, you can always subscribe to them in your feed reader.

I feel that this is probably the easiest way to get involved with the community. Read blogs, comment on them, and even start one of your own.


If you want to be up-to-date with all the happenings in the community and Lotus, you have three different podcasts to choose from. Taking Notes, IdoNotes, and Yellowcast.

Taking Notes

Taking Notes is Lotus community news and commentary by Bruce Elgort of Elguji Software and independent consultant Julian Robichaux. The two have put out over 82 podcasts since the end of 2005. They always get great guests and have wonderful commentary.

This is the grandaddy of Lotus podcasts If you listen, you’ll also hear my voice on occasion.

IDoNotes Podcast

IDoNotes is the brainchild of IBM Business Partner Connectria’s Chris Miller and he’s been doing it nearly as long as the Taking Notes guys. Chris is an expert in administration as well as products like Sametime and Quickr. He’s always talking about the latest product releases and has a very strong social networking background. Many of us wonder how he ever sleeps.

A list of recent IDoNotes podcasts


Yellowcast is the newest podcast to throw its hat into the Lotus ring. Lotus consultants Chris Toohey and Tim Tripcony have just finished their third episode, and with episode titles like “Vicodin and MonkeyButter” and “Lotus Notes Sucks and I Hate All Of You!” it’s entertaining as well. Trust me, these two don’t really think Lotus Notes sucks. It’s their platform of choice, and they are two top developers in their field. If you are interested in deep dives on Lotus technologies, this is for you.

User Communities and Forums

There are good Lotus user communities and forum areas out there as well. Everything from user groups, to the IBM developerWorks site to I’m sure at least you can find one of these to your liking, if not all of them. is an online community of Lotus users that acts as a “virtual” Lotus user group. There’s tons of content, online group meetings, blogs, forums, newsletters and resources to help you find Lotus user groups in your area. has tons of information

IBM developerWorks: Lotus

IBM developerWorks: Lotus (or to the long time Lotus fans out there) is IBM’s portal to all the information you could ever need. There are links to tons of learning resources like articles, documentation, tutorials and more.

One of the pieces that really makes this a community however are its forums. If you go to the site and click on the Forums & Community link on the left side of the screen, you’ll find forums for pretty much every single IBM Lotus product. You can ask questions or join in the discussion yourself. It’s a great way to get information and support.

There are also links to IBM Bloggers, Wiki’s with product information for the various Lotus products and RSS feeds covering pretty much everything you can imagine. If you’ve never been to developerWorks, you definitely need to check it out.

IBM Greenhouse and

I’ve mentioned both of these in a previous article, so there’s not much I can add here, but both of these sites allow end users to try all of the various Lotus technologies and create blogs, share documents and even attend web conferences and send instant messages.

These communities are growing on a daily basis, so you can get interaction with all of the latest and greatest in Lotus technology as well as some great people.

Ideas and Open Source

Another relatively new site is called IdeaJam. Now IdeaJam is actually a product for sale from Elguji software, but itself is a community where you can vote on ideas for improving Lotus software products. If you think there is a feature missing, you can post it as an idea, and other members can vote on it. If people like the idea, the score goes higher, if they dislike it, the score goes lower. is the place to submit your feature requests

Think of this as a designed specifically for Lotus products. The nice thing is that IBM engineers are keeping an eye on the site, so your idea could someday become a reality in shipping products! is another site I’ve written about before, but I would be remiss if I didn’t include it in an article about Lotus community. is a repository of open source Lotus templates and code snippets. If you need Lotus to do something in your organization, check to see if a solution already exists. You’ll be surprised at how many useful things you can find there, many of which I’ve written about before.

You can also post your own code, participate on many projects and talk about the many templates in the forums.

Why care about community?

You may ask yourself, why do I care about any of this? Well the reasons are simple. By becoming part of the Lotus Notes user community you can easily gain access to some of the best minds ever to wield a Notes client. You can make contacts with these people, interact and learn a lot.

For me, if you join in the fun, I get to hear another voice, another perspective and ultimately we all wind up stronger as a community. It may be pure unbridled selfishness on my part, but in this case, I don’t think that’s a bad thing.

About this Series

This series of articles on intranet solutions with IBM Lotus Notes/Domino and it's companion products is intended to help readers understand the fundamental methodology and capabilities of the product and how to utilize it to deliver a feature-rich, secure, and functional corporate intranet solution. It will include implementation strategies, case studies, industry-tested tips and tricks, and, with your input, true value to the administrator or developer who wants to utilize IBM Lotus technologies to deliver winning intranet solutions.

If you have any questions on the series, Lotus Notes/Domino, or if there's something you'd like to see addressed, visit the Intranet Journal Discussion Forum.

About the Author

John Roling is the Senior Groupware Administrator for a North American trade-show exhibit company and a certified Lotus Notes Administrator, Developer and all-around geek. You can keep up with him at his blog ( or drop him an e-mail at

Sunday, May 18, 2008

Thursday, April 17, 2008

What are you doing?

What are you doing? It is often one of the first questions we ask our colleagues, friend or family.
What I did last week? I visited Greece and met with many customers in Athens to talk about social software and the applications in their businesses. We met with media companies, banks, automotive and telco´s. What are they doing to bring new and innovative services to their customers, attrackt top talent, improve customer satisfaction, retention and up and crosselling capabilities? Do they see the value of involving their customers in co-creating innovation?
Do they believe that their HR divisions could benefit from having social networks to find and attrack new colleagues? And do they see that inviting their customers to dynamic communities to help co-create and evaluate new services and products could make them feel more involved and loyal? Well....of course! And they are all embarking on the path of discovering how they
can become enterprise 2.0 organizations and benefit from the wisdom of the crowds. One customer was so enthousiastic and visionairy;-) he purchased 15 licences of our social software suite at the end of a 1 hour meeting to start exploring the benefits in a pilot context.

Most important take away; Social software is for everyone. Whether you are a consumer, a 12 people government service organization or a 200.000 user bank.

Most interesting site discovered: A great way to find out what your friends, colleagues or family are doing. This is the type of messages you dont call someone for, send an email or blog about, but that are interesting and fun to follow people you know. Simply subscibe and update every now and again via the web or by sending a SMS from your mobile. For a great explanation and visualization check out

Find me by searching arjanradder and start following me, when you join let me know so I can also start following you. So next time we speak you dont have to ask me what I am doing, you would already know.